A Survey Analysis of Art Teachers’ Use of Transmedia Technology

Authors

  • Liudmyla Havrilova SHEI "Donbas State Pedagogical University"
  • Valentyna Oriekhova SHEI "Donbas State Pedagogical University"
  • Olena Beskorsa SHEI "Donbas State Pedagogical University"
  • Olha Churikova-Kushnir Yuriy Fedkovych Chernivtsi National University
  • Zoya Sofronii Yuriy Fedkovych Chernivtsi National University

DOI:

https://doi.org/10.4995/muse.2021.14875

Keywords:

Transmedia, transmedia technology, digital technologies, music teachers, professional training

Abstract

Transmedia technology is a modern innovative system which scientists consider to be real communication revolution. Transmedia technology is investigated and actively implemented in different life spheres and social activities, such as mass media, journalism, marketing, culture, education etc. There is an urgent need to study the opportunities of using the transmedia technologies in art education, in particular in music teachers’ professional training. The implementing of transmedia technology in music teachers’ professional training contributes to the qualitative development of their professional competence, broadening of their outlooks, the improvement of artistic abilities, and professional skills. To study in detail both teachers’ and HEI students’ mastering of transmedia technology, the online survey “Transmedia Technology in Art Education” was held. HEI lecturers, secondary school Art teachers, teachers of Art school in Sloviansk, students of SHEI “Donbas State Pedagogical University” and Communal Institution “Pokrovsk Pedagogical College” took part in this questionnaire. The analysis of tests has proved the low level of acknowledgement about the essence of transmedia technology. However, it has demonstrated a high level of general technology knowledge and skills that makes it possible to implement the transmedia technology in educational process. We have revealed a number of issues which require the attention and further development.

Downloads

Download data is not yet available.

References

Ahrikova, E. V. (2016). Formirovanie navykov transmediynogo povestvovaniya u studentov – budushchikh zhurnalistov sredstvami inostrannogo yazyka [Development of transmedia storytelling skills of students – future journalists using foreign language]. Obshchestvo: sotsiologiya, psikhologiya, pedagogika, 8, 91–94. https://cyberleninka.ru/article/n/formirovanie-navykov-transmediynogo-povestvovaniya-u-studentov-buduschih-zhurnalistov-sredstvami-inostrannogo-yazyka

Al-Khanaki, J. (2016). Printsipy transmediynogo povestvovaniya [Principles of transmedia storytelling]. Uspekhi sovremmenoy nauki i obrazovaniya, 11 (5), 108–113.

Alves, O., Ricardo, G., Flexor & Ochi, C. (2020). The Impact of Smart Cities on the Emergency of Transmedia Literacy. Humanidades & Inovacao, 7(6), 221–229.

Beskorsa, O. (2017). Virtual Learning Environment Moodle as a Means to Organize Blended Learning in Teaching Practical Phonetics of German Language. Information Technologies and Learning Tools, 62, 86–97. https://doi.org/10.33407/itlt.v62i6.1832

Brusk, J. & Engstrom, H. (2020). Marvinter: A case study of an inclusive transmedia storytelling production. Convergence: The International Journal of Research into New Media Technologies. https://doi.org/10.1177/1354856520923972

Castells, N. M.& Illera, J. L. (2018). Activity and learning contexts in educational transmedia. Digital education review, 33, 77–86.

Chenu, C., German, R., Gressier-Soudan, E., Levillain, F., Astic, I. & Roirand, V. (2014). Transmedia storytelling and cultural heritage interpretation: the CULTE project. MWF2014: Museum and The Web Florence, Mar 2014, Florence, Italy. http://mwf2014.museumsandtheweb.com/paper/transmedia-storytelling-and-cultural-heritage-interpretation-the-culte-project/

Chinita, F. (2020). Peter Greenaway’s The Tulse Luper Suitcases Project (2003-2005) Transmedia Storytelling as Self-Reference Multimediality. Transmediations: Communication Across Media Borders / ed. Salmose, N. & Ellestrom, L. Routledge, Oxford, England. Pp. 31–51. https://doi.org/10.4324/9780429282775-3

Dalelio, C. M. (2020). The collaborative identity project: A shared transmedia experience in digital representation. Communication Teacher, 34(2), 153–160. https://doi.org/10.1080/17404622.2019.1653486 .

Fleming, L. (2013). Expanding Learning Opportunities with Transmedia Practices: Inanimate Alice as an Exemplar. Journal of Media Literacy Education, 5(2), 370–377. https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1124&context=jmle

García-Marín, D., Aparici, R. (2018). New sound communication. Cartography, grammar and transmedia narrative of podcasting. El Profesional de la Informacion, 27, 964–974. https://doi.org/10.3145/epi.2018.sep.11

Garcia-Roca, A. (2020). Virtually digital reading: the collective challenge of textual interpretation. Cinta de Moebio, 67, 65–74. https://doi.org/10.4067/S0717-554X2020000100065

Girón García, C. & Navarro Ferrando, I. (2014). Digital Literacy and Metaphorical Models. Multidisciplinary Journal for Education, Social and Technological Sciences, 1(2), 160–180. https://doi.org/10.4995/muse.2014.2991

Gonzalez-Diez, L., Puebla-Martinez, B., & Perez-Cuadrado P. (2018). De la maquetación a la narrativa transmedia: una revisión del concepto de 'diseño de la información periodística. Palabra Clave 21, 445–468. https://doi.org/10.5294/pacla.2018.21.2.8

Haamer, K. (2020). Transmedia Music. Perspectives on the Future of Music. http://krishaamer.com/transmedia-music/

Havrilova, L., Ishutina, О., Zamorotska, V., & Kassim, D. (2019). Distance Learning Courses in Developing Future Music Teachers’ Instrumental Performance Competence. Cloud Technologies in Education. Proceedings of the 6th Workshop CTE 2018, Kryvyi Rih, Ukraine. EUR-WS.org, online, 429–442. http://ceur-ws.org/Vol-2433/

Javanshir, R., Carroll, B. & Millard, D. (2020). Structural patterns for transmedia storytelling. PLOS ONE, 15(1). https://doi.org/10.1371/journal.pone.0225910

Jenkins, H. (2003). Transmedia Storytelling. MIT Technology Review. https://www.technologyreview.com/s/401760/transmedia-storytelling/

Martinez, R. A., Atienza, L. D., & Zamora, E. G. (2018). Creation of transmedia contents in the hyperconnected society. Revista Fuentes, 20(1), 29–41. https://doi.org/10.12795/revistafuentes.2018.v20.i1.02

Mateos-Rusillo, S. M. & Gifreu-Castells, A. (2018). Transmedia Storytelling and Its Natural Application in Museums. The Case of the Bosch Project at the Museo Nacional del Prado. Curator, 61, 301–313. https://doi.org/10.1111/cura.12252

McCarthy, E., Tiu, M., & Li, L. (2018). Learning Math with Curious George and the Odd Squad: Transmedia in the Classroom. Technology, Knowledge and Learning, 23, 223–246. https://doi.org/10.1007/s10758-018-9361-4

More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise by Bob Rehak. New York University Press, 2018.

Moya, E. (2020). Transmedia and New Politics. ISEGORÍA. Revista de Filosofía Moral y Política, 62, 55–74. https://doi.org/10.3989/isegoria.2020.062.03

Moya, E., & Moya, J. (2018). Prosum, swarming and transmedia. Towards a new concept of stakeholder. Revista icono 14-revista cientifica de comunicacion y tecnologias, 16(2), 25–50. https://doi.org/10.7195/ri14.v16i2.1213

Myatin, Е. (2006). Podcasting – synthesis of the Internet and radio. https://www.ixbt.com/td/podcasting.shtml

Perez-Manzano, A. & Almela-Baeza, J. (2018). Gamification and transmedia for scientific promotion and for encouraging scientific careers in adolescents. Comunicar, 55, 93–103. https://doi.org/10.3916/C55-2018-09

Ryan, M.-L. (2020). Transmedia Storytelling and Its Discourses. Transmediations: Communication Across Media Borders / ed. Salmose, N. & Ellestrom, L. Routledge, Oxford, England. Pp. 17–30. https://doi.org/10.4324/9780429282775-2

Scolari, A. C. (2016). Alfabetismo transmedia. Estrategias de aprendizaje informal y competencias mediáticas en la nueva ecología de la comunicación, 103, 12–23.

Scolari, A. C. (Ed.). (2018a). Teens, media and collaborative cultures: exploiting teens’ transmedia skills in the classroom. Barcelona: Transmedia Literacy.

Scolari, A., Masanet, M.-J., Guerrero-Pico, M., & Establés, M.-J. (2018). Transmedia literacy in then we media ecology: teens’ transmedia skills and informal learning strategies. El profesional de la información, 27(4), 801–812. https://doi.org/10.3145/epi.2018.jul.09

Scolari, C. A. (2018b). Transmedia branding: Brands, narrative worlds, and the mcwhopper peace agreement. Semiotika, 224, 1–17. https://doi.org/10.1515/sem-2016-0216

Shim, A., Yecies, B., Ren, X. & Wang, D. (2020). Cultural intermediation and the basis of trust among webtoon and webnovel communities. Information Communication & Society, 23(6), 833–848. https://doi.org/10.1080/1369118X.2020.1751865

Sime, J.-A., Themelis, C. (2020). Educators’ perspectives on transmedia identity management: Redefining tele-teacher presence. Distance Education, 41(1), 70–85. https://doi.org/10.1080/01587919.2020.1727292

Sixto-Garcia, J., Melo, S. D. & Guilhermina, A. (2020). Self-destructive content in university teaching: new challenge in the Digital Competence of Educators. Communication & Society-Spain, 33(3), 187–199. https://doi.org/10.15581/003.33.3.187-199

Sotelo, X. “Critical Thinking Competence, Problem Solving Skills and Social Responsibility through Transmedia Stories of Social Intervention” in EDULEARN18 Conference Proceedings 10th Annual International Conference on Education and New Learning Technologies. (pp. 8033–8040).

Tormakhova, A. M. (2018). Transfeminizm ta yoho vplyv na vizualni praktyky transmedia [Transfeminism and its influence on visual practice of transmedia]. Ukrainska kultura: mynule, suchasne, shliakhy rozvytku, 29, 131–135.

Vyhovska, N. A. (2014). Transmediynyy rasskaz / multimediynaya istoriya kak novye sposoby dostavki kontenta sovremennoy zhurnalistiki: teoreticheskie aspekty [Transmedia storytelling / multimedia story as a new means of delivering the content of modern journalism: theoretical aspects]. Scientific Lettersof Academic Societyof Michal Baludansky, 1 (1), 168–172.

What are podcasts, how are they listened to and why are the useful? (2019). https://blog.comfy.ua/chto-takoe-podkasty-kak-ikh-slushat-i-pochemu-ehto-polezno/

Wood, А. (2020). More Than Meets the Eye: Special Effects and the Fantastic Transmedia Franchise by Bob Rehak (review). JCMS: Journal of Cinema and Media Studies, 59(2), 192–196. https://doi.org/10.1353/cj.2020.0016

Yeates, R. (2020). Serial fiction podcasting and participatory culture: Fan influence and representation in The Adventure Zone. European Journal of Cultural Studies, 23(2), 223–243. https://doi.org/10.1177/1367549418786420

Zhenchenko M. (2019). Tsyfrovi transformatsii vydavnychoi haluzi [Digital Transformation of the Publishing Industry]. Kyiv: Zhnets.

Zhurba, M. (2018). The Transmedia Universe of digitized culture. National Academy of Managerial Staff of Culture and Arts Herald, 3. https://doi.org/10.32461/2226-3209.3.2018.147088

Downloads

Published

2021-04-01

How to Cite

Havrilova, L., Oriekhova, V., Beskorsa, O., Churikova-Kushnir, O., & Sofronii, Z. (2021). A Survey Analysis of Art Teachers’ Use of Transmedia Technology. Multidisciplinary Journal for Education, Social and Technological Sciences, 8(1), 58–84. https://doi.org/10.4995/muse.2021.14875

Issue

Section

Articles