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Feature Analysis of the “Customer Relationship Management” Systems for Higher Education Institutions

Hugo de Juan-Jordán

https://orcid.org/0000-0003-0812-7578

Spain

ESIC Business & Marketing School

Marketing Department. Professor

María Guijarro-García

Spain

ESIC Business & Marketing School

Javier Hernández-Gadea

Spain

ESIC Business & Marketing School

Submitted: 2018-01-17

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Accepted: 2018-03-24

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Published: 2018-03-29

DOI: https://doi.org/10.4995/muse.2018.9232