Musealisation of architectural heritage for sustainable and inclusive tourism. The Yonghe Temple. Beijing

Architectural heritage is one of the best testaments to the history of civilizations, embodying multidisciplinary values that should be shared through diverse cultural offerings. To achieve this, it is crucial to select engaging themes and develop museological materials that enhance understanding and appreciation of such sites. Equally important is leveraging modern dissemination technologies to reach diverse audiences effectively. The Falun Hall of the Yonghe Temple in Beijing exemplifies this approach. By analyzing its architectural elements, materials, and decorations, specific content can be created to enrich visitors’ experiences while promoting appreciation, dissemination, and conservation. The growth of global cultural tourism underscores the importance of sustainable practices that add touristic value, educate visitors, and align with the Sustainable Development Goals (SDGs) without compromising heritage integrity. Virtual Reality (VR) offers transformative opportunities for heritage preservation. Digital models of historical
buildings ensure their preservation for future generations, facilitating global access and overcoming physical barriers. Additionally, branding and commercial products tied to such monuments can enhance their tourist appeal and support conservation efforts. This study emphasizes the potential of these strategies in fostering sustainable cultural tourism and preserving architectural heritage.

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